River Revitalization Foundation

Milwaukee’s urban rivers land trust, the River Revitalization Foundation (RRF), prides itself on improving quality of life in the Milwaukee area through “conservation of natural areas and creation of public access to those natural areas.”



Formed in 1994 by the Rotary Club, Kiwanis Club and River Revitalization Council, RRF started after the publication of the Milwaukee Riverway Plan in 1991.


This plan contains recommendations for improving the environmental quality of the Milwaukee River Basin, focusing on greenspace, public access to the Milwaukee, Menomonee and Kinnickinnic Rivers, and habitat restoration and economic investment in the surrounding neighborhoods.

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